st louis based media and content developer


Innovate Your Hustle

I've hustled poorly for most of my life. If you are anything like me, you've heard the term, "hustle," tossed around like a bottomless salad with delicious breadsticks from Olive Garden. Maybe you've even attempted to apply some hustle to your game by picking up a side job, working another gig that you can do online or from home, etc.

Typically, these "hustles" turn into a salve that we can use to make ourselves feel better about ourselves. Too often they never really ever accomplish anything. In addition, we'll take the mantra to "work smarter, not harder" mean that we shouldn't really be working that hard and the result is a lot of wasted time and money while we look for the easy way to achieve our goals. These approaches are inefficient and disappointing at best.

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Branding is Vital | Step Up Your Game

It doesn’t really matter what your business is, branding is the cornerstone. You can be successful in a corporate role at a Fortune 500 company or making fair trade friendship bracelets from locally sourced beads, either way your brand matters. This is perhaps one of the most important principles to embrace when it comes to marketing. You must consider it with every decision you make.

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Fear Kills Dreams

I'm not sure who initially said it, but wow! What a profound statement.

As a creative and an entrepreneur, I can say that this is completely true without any hesitation. Both "hats" require a degree of vulnerability that many people never have to display. Not only that, but you must be willing to accept critique and rejection to thrive as a creative or entrepreneur. This creates quite the formula for scary scenarios! 

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The Power of a Dream

I can’t remember who that quote is attributed to, but Google that phrase and countless quotes from other successful people will fill your screen. Tales of “overnight successes” that were 1, 5, 10, 20 years in the making are the norm rather than the truly overnight rises of a viral video or personality.

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